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DO THINGS THAT DON’T SCALE - A WOLF VS GOAT PERSPECTIVE

Y Combinator founder and former head, Paul Graham, is famous for many things, including the following advice: do things that don’t scale.

From an implementation standpoint, those wise words mean different things for different companies, depending on a host of factors including their sectors. For instance, for AirBnb, now a $10 billion company, that meant going door to door in NYC, asking its users what they liked, disliked, etc.

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(Not) Made in America

After yesterday’s blog post, we were pretty shocked about the state of sneaker manufacturing in the U.S. I mean, seriously, 90+% of sneakers sold in America are made overseas and up until 2 years ago, not a single mainstream sneaker manufacturer even had the technology necessary to make a sneaker, in its entirety, domestically. That’s pretty crazy given the size of the industry: sales of athletic shoes in the U.S. totaled ~$10 billion last year. It’s even crazier given the size of these mainstream sneaker manufacturers: if Nike were a country and its market cap was its GDP, Nike would be the 66th biggest country in the entire world (ranked by GDP).

So, we began asking ourselves, “what the hell is going on with mainstream sneaker manufacturers in the U.S.?”

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Coming Home

wednesday at 07:16 am
COMING HOME

One would think, expect, and hope that a product with a “Made in America” label on it would be just that, made in America. And when Wolf vs. Goat proudly says that its products are Made in America, we mean just that. They are made in America. No further explanation needed. No caveats, clarifications, ifs, ands, or buts.

However, in the eyes of executives at New Balance, the definition of “Made in America” isn’t so simple. It’s complicated, nuanced, and flexible. In fact, according to New Balance’s company policy, shoes labeled “Made in America” are those “where domestic value is at least 70%.” Not 100%. Not truly, entirely, made in America. Furthermore, to make matters even more complicated, the Company also has a line of products that are “Assembled in America” and these shoes are “assembled by U.S. workers using both imported and domestic material with domestic content of less than 70%.”

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Make It Pop

Popovers, woven shirts with button plackets that extend roughly to the sternum of the wearer, date back to the 1960s and though where and when the popover originated is a matter of debate, its utility, iconic nature, and all around awesomeness are unquestionable truths.

The popover can best be imagined as a standard button down shirt with a button placket that only goes half way down the chest of the wearer and thus, must be “popped” over the head in order to be put on and removed and this style of shirt dates back to the 1960s. Some fashion historians say that GANT invented them at that time while others claim that a shirtmaker from Ginosa, Italy named Angelo Inglese began making them around then for his start client, Gianni Agnelli. Regardless of who did what first, the result was the same: a shirt that, while more relaxed than a traditional button down, is more formal than a polo shirt, and thus, a hybrid, versatile garment that straddles the border between formal and casual and is a great option for those looking for a shirt that’s classic, clean, and easy to wear.

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The History of Madras

Madras cotton is defined not only by its texture and look, but also by the way it’s made or constructed. Thus, though the madras cotton of today differs slightly in look and feel from the cotton woven in Madras, India 5,000+ years ago, there is little doubt in historians’ minds, given the similarities and technique and process, that madras cotton can be traced back to as early as 3,000 B.C.

At the time, what can more or less be called madras’ “ancestor” was a gauzy, hand woven cotton that was spun from karvelem patta, the tip skin of ancient trees and when African and Middle East importers saw this cotton in the 12th century, they recognized its potential value and exported it to their homeland, where it was then made into headpieces.

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Floral trousers and papaya overdyed oxford. 

(Photo: instagram.com/justn_timothy)

Floral trousers and papaya overdyed oxford.

(Photo: instagram.com/justn_timothy)

#wolfvsgoat #menswear #mensstyle #mensfashion #madeintheusa #malefashionadvice

#wolfvsgoat #menswear #mensstyle #mensfashion #madeintheusa #malefashionadvice

#wolfvsgoat #mensfashion #mensstyle #menswear #madeintheusa

#wolfvsgoat #mensfashion #mensstyle #menswear #madeintheusa

#wolfvsgoat #madeintheusa #menswear #mensfashion #mensstyle #malefashionadvice

#wolfvsgoat #madeintheusa #menswear #mensfashion #mensstyle #malefashionadvice

The Bamboo and Sorona Tee

Earlier this year, we wrote about Tencel, an eco-friendly, branded version of lyocell, a biodegradable fiber made of wood pulp. When we wrote about Tencel, we sung the fabric’s praises and if we didn’t want to lose our audience, we’d gladly do it again. But today, we’re going to talk about two things that just might give Tencel a run for its money: bamboo and Sorona.

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#wolfvsgoat  #madeintheusa #malefashionadvice #menswear #mensfashion #contest

#wolfvsgoat #madeintheusa #malefashionadvice #menswear #mensfashion #contest

#wolfvsgoat #overdyes #madeintheusa

#wolfvsgoat #overdyes #madeintheusa

#wolfvsgoat #madeintheusa #mensfashion #menswear #mensstyle #malefashionadvice

#wolfvsgoat #madeintheusa #mensfashion #menswear #mensstyle #malefashionadvice

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